YOUR U.S.
GO-TO-MARKET PARTNER
Helping Israeli B2B startups build U.S. traction before their next raise.
EntryPoint is a Boston-based, month-to-month mentoring program for seed-stage Israeli B2B startups targeting a Series A in the next one to two years. We combine an experienced lead mentor, specialist support, market access, and practical guidance to help companies build U.S. traction.
Seed Stage | Series A in 1–2 Years | U.S. Market Entry | Boston
Problem
Great technology doesn't automatically translate into U.S. traction.
Israeli technical founders build category-defining products, but U.S. go-to-market requires a different skill set.
Positioning. Demand generation. Enterprise sales. Partnerships. Market access—investor readiness.
Trying to build all of that from Israel, across time zones and cultures and with limited U.S. presence, makes an already difficult job harder. And the clock is getting shorter. Without real U.S. momentum and revenue within 12–18 months, companies risk missing the window.
NEW SKILL SET
U.S. GTM is not product building
FAR FROM BUYERS
Time zones and culture work against you
TRUST GAP
Limited U.S. presence makes credibility harder
12–18 MONTHS
The window to build real U.S. momentum
The EntryPoint Model
Start with the right lead mentor. Add expertise as you need it.
Before an agreement is signed, we use the fit call to match each company with a lead mentor whose experience aligns with its market, technology, and immediate U.S. priorities.
The lead mentor typically spends about 10 hours each month working directly with the founders. As needs emerge, EntryPoint adds additional mentors and specialist support across strategic consulting, go-to-market guidance, market access, and investor readiness.
Additional mentors do not increase the $3K monthly mentoring fee.
Strategic Consulting
Experienced guidance around the decisions shaping U.S. entry.GTM Guidance
Positioning, buyer strategy, messaging, pricing, and commercial planning.Market Access
Connections to potential customers, partners, advisors, and investors.Investor Readiness
U.S. validation, fundraising narrative, and preparation for the next round.
Skin In The Game
EntryPoint participates in the success it helps create through a commission on deals closed and equity participation. Our upside is tied directly to client success
Proof, Not Theory
EntryPoint launched in October 2025. Here is our first engagement in progress: Our most recent engagement is a good example. We work with AiQ, an enterprise AI platform founded by a team with Technion, Rafael, and Israel Defense Prize credentials. Over the course of our engagement, we built their full U.S. go-to-market foundation: ideal customer profile, target account lists, vertical market analysis, outreach messaging including rebranding, sales deck, new website, and investor-ready materials. AiQ's Seed raise is currently underway using these materials; we'll publish the outcome here once it closes.
EntryPoint’s team mentoring approach is inspired by MIT Venture Mentoring Service, where founder Yaron Naor has served as a mentor for more than a decade. MIT currently reports more than 3,500 ventures and more than $10.4 billion raised.
Who's It For
EntryPoint works with seed-stage Israeli B2B startups targeting a Series A in the next one to two years.
Stage
Seed stage, with a Series A targeted within the next one to two years.Product Readiness
A working MVP, with pilots, early customers, or meaningful market validation.Geography
Israeli-founded, with the core team still in Israel and preparing for U.S. expansion.Founder Profile
Technical founders who need experienced U.S. commercial guidance and market access.Value Proposition
A clear enterprise buyer and a measurable business or operational impact.Readiness
A team prepared to invest time, attention, and resources in entering the U.S.
EntryPoint focuses on six verticals where Boston’s ecosystem provides meaningful market access, expertise, and relationships:
EdTech
AI & Deep Tech
Fintech
Healthcare & Diagnostics
Robotics
Climate Tech
PROBABLY NOT A FIT
EntryPoint is not designed for companies without an MVP or companies that have already progressed beyond their Series A.
Going It Alone vs. EntryPoint
Going It Alone or With One Advisor
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One perspective and a limited range of experience
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No established U.S. network
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Founders must identify and coordinate specialists themselves
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Sales, positioning, partnerships, and fundraising compete for attention
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More time lost to trial and error
With EntryPoint
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A lead mentor matched before signing
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Approximately 10 hours of lead mentor support each month
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Additional mentors and specialists brought in as needed
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Strategic consulting, GTM guidance, market access, and investor readiness
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A partner with commission and equity tied to client success
Our Ecosystem
EntryPoint is led by Yaron Naor, a senior mentor at MIT’s VMS and Delta V programs, and a team of experienced founders, technologists, and business developers with a strong track record in AI, fintech, healthcare, and academia.
Backed by domain experts, technology advisors, investment advisors, Israeli CEOs in Boston, and partners like Frost & Sullivan, USAM Group, Magnetude Consulting, and Spinnaker Sales Group, EntryPoint delivers the go-to-market strategy, product guidance, and U.S. expansion support startups need to gain traction and grow fast in the American market.
Why Boston?
Boston is one of the most effective entry points for Israeli startups expanding to the U.S.
Access to key industries
Healthcare, fintech, climate, robotics, and enterprise tech leaders are all concentrated here.
World-class ecosystem
MIT, Harvard, and leading hospitals create unmatched opportunities for partnerships and validation.
High-trust business environment
Boston is relationship-driven, making it easier to build credibility and close early deals.
More signal, less noise
Compared to NYC and Silicon Valley, Boston offers easier access to decision-makers with less competition.
Proven Israeli startup hub
Hundreds of Israeli companies already operate here. EntryPoint helps you plug into that network faster.
Learn more about the success of Israeli startups in Boston on the EntryPoint blog here.
A “Scalerator”
EntryPoint is sometimes described as a scalerator: a mentoring program for seed-stage startups that have an MVP and now need experienced support building their U.S. market.
Leadership
EntryPoint’s U.S. go-to-market work is driven by a senior team with deep experience in enterprise marketing, market development, and early sales motion design. As Co-founders, Yaron Naor and Karen Moked operate as a coordinated unit, giving each startup the strength of multiple executives rather than a single hire. Together, they shape strategic positioning, campaign development, buyer engagement, discovery, narrative refinement, and early pipeline creation so founders can execute in the U.S. market with speed, clarity, and professional rigor from day one.
Yaron Naor is Founder and CEO of EntryPoint, a month-to-month mentoring program helping seed-stage Israeli B2B startups build U.S. traction before their Series A. Karen Moked is a Founding Team Member and leads Marketing Operations at EntryPoint, helping seed-stage Israeli B2B startups prepare for and enter the U.S. market.
As a team, they create a closed loop between market intelligence, marketing output, and real prospect conversations, resulting in a unified GTM motion that is fast, disciplined, and aligned with U.S. buyers.
Founder and CEO
Yaron Naor is Founder and CEO of EntryPoint, a U.S. go-to-market scalerator built to help post-seed Israeli B2B startups land their first American customers and become Series A ready. With more than 25 years of hands-on experience building U.S. revenue engines, Yaron has repeatedly taken complex deep-tech, AI, cyber, and data platforms from zero to meaningful scale in regulated enterprise and government markets.
Alongside founding EntryPoint in October 2025, Yaron continues to serve as Director of U.S. Sales at Netspark, where he built the company’s sales operation from the ground up, tripled the customer base between 2024 and 2025, grew an AI-powered CSAM investigation platform and established trusted relationships with more than 100 law-enforcement agencies including the FBI, HSI and the U.S. Secret Service.
Yaron holds an MBA with honors from Aalto University in Finland and an Advanced Management certificate from MIT Sloan.
Co-founder &
Marketing Operations
Karen Moked is Co-Founder and Head of Marketing Operations at EntryPoint Boston, a U.S. go-to-market scalerator built to help post-seed Israeli B2B startups land their first American customers and become Series A ready.
She is also Strategic Marketing Principal at Vectur, where she leads B2B marketing strategy and execution supporting companies with positioning, go-to-market planning, digital channel on-boarding, and inbound lead generation. With 20+ years of experience, Karen is known for building multi-channel demand generation engines that turn marketing strategy into a pipeline.
Karen holds an MBA in Marketing Management and a Bachelor of Arts in English Literature and Classical Studies.
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OUR PROGRAM
EntryPoint’s U.S. go-to-market program was developed to help Israeli B2B AI startups achieve the traction and metrics needed to raise a successful Series A round. We combine hands-on mentorship, U.S. market immersion, and tailored execution support across four key phases:
1. Foundation and Validation:
Assess product-market fit, define buyer personas, refine messaging, and lay the groundwork for U.S. sales and marketing.
2. Go-To-Market Execution:
Launch targeted marketing and sales campaigns, engage with potential U.S. customers, build sales collateral, and secure pilot deals or first sales opportunities.
3. Traction and Iteration:
Optimize go-to-market efforts, scale revenue, develop customer case studies, and document repeatable sales processes.
4. Fundraising and Scale:
Refine investor story, connect with VCs, prepare data room, and launch Series A raise, backed by real U.S. traction.
The EntryPoint hybrid model blends cohort-based learning with individualized coaching, leveraging our ecosystem to help each company build the credibility, proof points, and growth engine needed to break through in the U.S. market.
TESTIMONIALS
What people are saying
Amphorica is a current EntryPoint engagement. Arkivum and eLoomina reflect Yaron's U.S. go-to-market track record prior to founding EntryPoint, the same operator experience EntryPoint is built on.
EntryPoint’s expertise has proven instrumental as we pivot our AI technology business toward the US market. Their tailored guidance helps us refine our strategy, navigate evolving market dynamics, and position ourselves for long-term success. With their support, we are strengthening our business fundamentals, ensuring a solid foundation as we scale. Their deep understanding of the US business landscape, combined with their hands-on approach, provides the clarity and direction we need during this critical phase. We strongly recommend any Israeli startup looking to scale in the US to engage with EntryPoint.
Co-founder and CEO
“Shortly after becoming the CEO of Arkivum, I asked Yaron, a colleague of mine from our Comverse days, to help us penetrate the U.S. market. He immediately brought structure, focus, and energy to our go-to-market strategy, helping us refine our messaging, identify the right customer segments in Life Sciences, Scientific Research, and Higher Ed, and build the connections we needed on the ground, including securing new prestige customers in the U.S. like Princeton University, MoMA, The Episcopal Church and others.
Two special partnerships included EBSCO in the Higher Ed vertical and winning the lucrative Archiver Project together with GCP (Google Cloud Platform). What stood out was his hands-on approach. He didn’t just give advice and walk away; he rolled up his sleeves and worked alongside our team to open doors, validate opportunities, and get real traction.
I truly appreciate how invested he was in our success. If you’re an Israeli company looking to break into the U.S., I highly recommend working with Yaron. He knows what it takes, and he delivers.”
Former Arkivum CEO
When I was Co-Founder and CEO of eLoomina (now part of NICE Actimize) and a colleague of Yaron’s from our Comverse days, I asked him to join us to lead our U.S. market entry. Together with our team, Yaron developed and executed a strong go-to-market strategy focused on the Fintech sector. His approach positioned our technology for real commercial traction and made it highly interesting to larger players. This ultimately led to NICE Actimize acquiring eLoomina’s IP. Our software has become an integral part of the Actimize product suite, which is widely used across the industry. It is a great example of how a focused GTM strategy can transform innovative technology into something with a lasting impact.”
Co-Founder and CEO
Frequently Asked Questions
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EntryPoint turns Israeli innovation into U.S. market traction faster, with less risk, and without building a full team from scratch.