10 Weeks to Success
Weeks 1-2: Boston
- MIT EDP Workshop: Disciplined Entrepreneurship
- Network with Boston's top innovators
- Earn certificate from MIT Sloan School of Management
- Develop initial market entry plan
- "How to create winning culture" boxing workshop (optional)
Weeks 3-8: Israel
Workshops with leaders across industries while we fine tune your strategy and start to execute
- Go-to-market strategy with Frost & Sullivan
- Marketing with Magnetude Consulting
- Sales with Spinnaker Sales Group
- Financial Management with Morgan Stanley
- Leadership and Team Building at MIT Sloan
- Legal with Shibolet
Weeks 9-10: Boston
- Funding and VC workshops
- Prep for Demo Day
- Customer visits
- Demo Day: Pitch to top customers and investors
- Executive coaching with MIT Sloan faculty
- Springboard to Success: Final GTM pitch and feedback session with top sales and marketing leaders
At the conclusion of the program, you'll take home a comprehensive market entry plan for the U.S., developed in collaboration with the EntryPoint professional team and presented to the entire cohort for comments and feedback. This plan covers key areas such as product development, marketing, sales, and hiring strategies, ensuring you're equipped with a well-rounded approach to entering the U.S. market.
Startup Profile
EntryPoint is designed for Israeli B2B companies looking to raise Seed or Pre-A funding. Selection criteria include:
- Initial plan and budget to launch a U.S. business operation
- At least Beta product, preferably MVP
- POCs/trials on going, up to $500k ARR
- Prior pre-seed funding or equivalent
- Proficiency in the English Language
- Strong management team, committed to the program and to spending time in the U. S.
Market Entry Planning
- Define and package your solutions to meet specific market needs.
- Create effective marketing materials that resonate with your audience.
- Develop a comprehensive market entry strategy with target audience profiles and key performance indicators.
- Validate demand through market research and expert insights.
- Provide ongoing collaboration and support throughout the process.
Network Expansion
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- Strategic Partnerships: Engage with Global F2000 organizations for partnerships and go-to-market opportunities.
- Boston Business Community: Connect with Boston’s business leaders.
- Investor Relations: Meet investors and refine your fundraising pitch.
- MIT Innovation Ecosystem: Access MIT's innovation departments and programs.
- Service Providers: Connect with essential providers like law firms, designers, real estate agents, and more.
Professional Training
- Financial Management: Learn about corporate cash management, executive financial services, and economic overviews.
- B2B Marketing: Understand cultural nuances, align value propositions, and prepare for a U.S. market launch.
- Establishing Your Company in the U.S.: Get guidance on setting up an American entity and addressing tax, IP, and regulatory issues.
- Go-To-Market Strategy: Explore strategic planning and valuation tips for early-stage startups.
- Enterprise Sales: Learn how to scale initial sales and build U.S. sales channels.
- Top organizations committed to run interactive workshops.
Mentoring
Mentoring is widely seen today as a critical resource for entrepreneurs but building an effective and sustainable program requires a disciplined approach. The EntryPoint team follows the MIT VMS methodology recognized as the gold standard offering ethical and confidential guidance to entrepreneurs. This ensures that your startup receives best practices tailored to your unique needs.
Funding Support
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Elevate your funding opportunities with comprehensive pitch preparation and participation in Demo Day. This program equips you with the tools and guidance needed to refine your pitch, culminating in a high-impact presentation to a select group of investors. Demo Day offers a prime platform to showcase your startup, connect with potential backers, and secure the funding needed to accelerate your growth.
Alumni Network
